| Observing the world's most exciting emerging market |
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Choosing an effective marketing strategy (i.e.
selecting those segments that can be targeted with
superiority, and deciding which value propositions offer the
strongest product positioning) is a critical success factor. Of
course, to make the right decisions, you have to be an
expert on what you offer. |
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Nevertheless, to be successful in a country
like Russia, experience has shown that you have to be a specialist on Russia even more than
you have to be a specialist on your product or
service. |
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Undoubtedly, whichever market we operate in, it is vital
to stay abreast of developments within the
socio-economic environments and the political and
legislative frameworks of that market, but none more so than with the Russian Federation where
developments are fast-moving and events can often unfold
at an unprecedented pace. |
